Betty Crocker is not, nor ever was, a real person. "The name was first developed by the Washburn Crosby Company in 1921 as a way to give a personalized response to consumer product questions. The name Betty was selected because it was viewed as a cheery, all-American name. It was paired with the last name Crocker, in honor of William Crocker, a Washburn Crosby Company director." - Wikipedia.
More information on Wikipedia
http://en.wikipedia.org/wiki/Betty_Crocker
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